SafetyChew in now EverChew!
Hello friends! We’ve got some exciting news for you to chew on! We are excited to officially announce we are making the switch from our original company name, SafetyChew, to a new name – EverChew.
That's right, we've undergone a bit of a makeover, and we're here to spill the kibble on why:
Picture this – we're all set to conquer the chew world, one bully stick at a time, when suddenly, we hit a snag. Turns out the SafetyChew trademark didn't quite make the cut. Bummer, right? But fear not, because where there's a chew, there's a way.
Now, we could have gone the traditional route and duked it out in a legal battle, invested over $10,000 with lawyers for a little “R” symbol, but let's be real here – ain't nobody got time (or cash) for that. We're a small business on a mission, and that mission is to put as much into sourcing the highest quality bully sticks on the planet and providing the most secure bully stick holders in the world.
So instead of shelling out our hard-earned dollars on lawyers' fees, we decided to pivot, evolve and reinvent ourselves as... drumroll... EverChew! Same patented locking mechanism to secure your dog’s bully stick and maximize chew enjoyment every time, same high-quality bully sticks, same team, new company name.
And for those of you who were emotionally attached to the SafetyChew name, great news! The SafetyChew name isn’t totally going away. Our original holder will still go by SafetyChew, and our larger holder will still go by the name of SafetyChew+!
So, what's next for EverChew? The sky's the limit! We've got big plans and even bigger dreams, and we can't wait to share them with you. From new products (stay tuned for a big announcement next week!) to exciting partnerships, we're on a mission to make EverChew the go-to destination for all dog enrichment activities.
We’re extremely proud of what we accomplished as SafetyChew. We’re even more excited about what’s ahead as EverChew. At the end of the day, it's not about the company name or the logo – it's about the bond we share with our pets and their safety. It's about the joy they bring us and the unconditional love they give, and as long as there are dogs out there in need of a good chew, you can bet your bully sticks that EverChew will be there to provide an exceptional product with first-class customer service.
So, here's to new beginnings and to the endless adventures that lie ahead. Whether your dog is a seasoned chewer or a newbie to the game, we invite you to join us on this epic journey as EverChew.
Until next time, keep calm and chew on, friends.
Kirby, Anthony, & Liz
EverChew & SafetyChew Co-founders
